Corporate Social Responsibility

The development of the Roundel was focussed entirely on aspects of sustainability and corporate social responsibility. Many facets were incorporated into its development, such as animal welfare, respect for the environment, suitability for the landscape, food safety, public health, transparency towards society, a fair income for poultry farmers etc.

Numerous national and international organisations were involved in the preliminary discussion. Click in the menu to read the reactions of the various organisations.